STUFF-A-BAGEL
Deli Diner
Year
Client
Industry
OVERVIEW
Stuff-A-Bagel has long been a Cape Coral classic—a family-owned deli serving authentic New York-style bagels for over two decades. But as they looked toward expansion into new markets like Orlando and Miami, it was clear the brand’s strong roots needed a refreshed identity, ready to scale. IMMERSE partnered with the founders to strategically evolve Stuff-A-Bagel from a local favorite into a franchise-ready lifestyle brand—one that honors its story while stepping into the future with clarity, charm, and cohesion.
IMMERSE led a full-spectrum brand and spatial design audit, followed by the development of a growth-focused design roadmap. This included:
A strategic brand positioning shift from local deli to scalable lifestyle brand
Visual identity refresh concepts across logo, color, typography, and brand voice
Spatial experience redesign concepts for flagship stores
Branded packaging and signage systems
Franchise starter-kit proposal for rollout across future branches
The engagement was designed as a foundational sprint to build alignment, spark inspiration, and create a platform for confident, scalable growth.
What began as a successful family-run deli—with strong product, loyal clientele, and a 20-year reputation—was visually fragmented, inconsistent in customer experience, and not designed for expansion. The brand lacked a hero product, cohesive storytelling, and a memorable packaging or spatial identity.
Now, with a refined strategic foundation, Stuff-A-Bagel has clear brand directions to choose from: whether bold NYC nostalgia, warm Miami vibes, or modern minimalist brunch culture. Each direction gives it a differentiated voice and flexible identity—ready to compete in dense markets, attract new generations, and extend into merchandising, franchising, or even digital storytelling.
